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About the book

There are many reasons why product and sales training doesn’t work, from the quality of the content, the ability of the trainer, the motivation and commitment of the team involved and the buying habits of customers.

In this ebook  you will learn 5 of the main reasons why product training fails to generate long-term and sustainable sales growth; as well as providing you with some simple tips to help make your training achieve more effective results.

Ebook Contents

  1. Why your sales are a result of your service
  2. Why you need more than a sales mindset
  3. Why you need to train using the customer’s language
  4. Product knowledge training is often forgotten
  5. You can’t just train the permanent staff and hope it filters through

About the author

Ian Johnstone

Author & Sales & Service Coach 

My name is Ian Johnstone (aka Johnno), I am the founder of Train the Workplace a free online community for workplace trainers.  I have spent over 20 years in hospitality and customer services  in  Australia, UK and the UAE. For the last 15 years I have helped all sorts of businesses from independent bars and cafes to 4& 5 star hotels to improve the performance, productivity and profitability of their teams. 

I have written this book based on my experience helping business to generate greater profits, so that you can learn some simple tips to help your own business. 

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